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The value of alternatives foregone when making a choice

Core Idea: Opportunity cost represents the value of the next best alternative that must be sacrificed when making a particular choice, making it a fundamental concept for understanding the true cost of any decision.

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References

  1. Buchanan, J. M. (2008). Opportunity cost. In The New Palgrave Dictionary of Economics
  2. Thaler, R. H. (2015). Misbehaving: The Making of Behavioral Economics

#economics #decision-making #resource-allocation #choices

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