Game Technique #24 for creating special status and obligation
Core Idea: Free Lunch is a technique where selected users receive free items or privileges that normally cost money or effort, creating a sense of being special and selected, while also establishing a subtle obligation to reciprocate.
Key Elements
Implementation Approaches
- Selective Freebies: Giving valuable items to chosen users
- Special Access: Providing premium features without normal requirements
- Unexpected Bonuses: Surprising users with extras they didn't request
- "VIP" Treatment: Creating differentiated service levels for selected users
Psychological Mechanisms
- Creates a sense of being "chosen" or special
- Establishes reciprocity and obligation
- Generates loyalty through preferential treatment
- Fosters emotional connection to the product/service
- Connects to Core Drive 1: Epic Meaning & Calling (the "Calling" aspect)
Design Considerations
- Selectivity: Must feel genuinely exclusive rather than widely available
- Actual Value: Should provide something truly desirable, not just perceived value
- Authenticity: Selection should feel meaningful rather than random
- Connection to Purpose: Should tie to larger themes or values when possible
- No Explicit Demands: Should not come with obvious strings attached
Application Examples
- Software companies offering premium versions to influencers
- Restaurants providing complimentary items to select customers
- Services giving early access to upcoming features for loyal users
- Platforms providing special status markers to key community members
Additional Connections
- Broader Context: Core Drive 1 - Epic Meaning and Calling (creates sense of being chosen)
- Related Techniques: Beginner's Luck (similar approach focused on new users)
- See Also: Elitism (can be used to create special groups with privileges)
References
- Chou, Yu-kai. "Actionable Gamification: Beyond Points, Badges, and Leaderboards."
#gamification #reciprocity #user_privileges #motivation #engagement
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