Core Drive 4 - Ownership and Possession

#atom

One of the Core Drives of the Octalysis Framework

The feeling of ownership and possession is a powerful force to hook players.
Uses Loss Aversion, Completionist Motivation, Endowment Effect, Desarrollo de la identidad, number go up, Sunk Cost Prison, partially related to FOMO

Related to Virtual Economies

Techniques

• Collection Sets : Empty slots in sets hurt to look at
• Build-From-Scratch (#43): Enhancing ownership through user creation
• Endowment Effect: The tendency to value owned items more highly
• Exchangeable Points (#75): Strategic currency systems for in-system economies
• Monitor Attachment (#42): Increasing engagement through metric observation
• Alfred Effect (#83): Personalization that creates irreplaceable experiences

References

1. Chou, Y. (n.d.).Chou-Actionable Gamification: Beyond Points, Badges, and Leaderboards.
2. Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions.